M2 Training Club

Visual Identity - 2025


M2 Training Club is a new up and coming gym in Auckland, it’s a community built on mindset, movement, and connection. I developed a bold, recognisable logo and comprehensive brand guidelines to give the gym a clear and consistent identity. Alongside the visuals, I worked with M2 to define their values and brand story, ensuring their mindset driven approach and focus on movement came through in every aspect of their brand. This then later evolved into creating logo’s and supporting brand identities for their ‘sibling’ companies; M1 and M3.