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La Porte
Conceptual Packaging Design - 2025
La porte is a conceptual tea brand that specialises in sleep and relaxation blends. Aimed at a sophisticated audience, those who enjoy candles, quiet rituals, and wine chosen by the label, this brand invites users to unwind through this brew.
The project focused on a packaging system, beginning with the Pear & Blackberry Sleepy Tea. La Porte is rooted in the idea of transitioning into rest. Its slogan “the doorway to your dreams”, informed the visual language through archways, dreamy motifs, and soft illustrations.
The outcome is a visually rich and flexible packaging concept, designed to adapt with future flavours while maintaining a cohesive identity rooted in mood and elegance.
